How a Smart Loyalty Program Drove Millions of Extra Orders

The Problem

A major food delivery company was losing customers to tough competition. Other brands were offering big discounts, making it harder to keep people coming back.

The company needed a better way to win loyalty—without burning money on endless promotions.

The Solution

We designed a smart loyalty program that:

• Targeted the right customers—those most likely to return.
• Gave just enough incentive to get them to place one more order.
• Started small (MVP)—tested first, then scaled once it proved profitable.

By using A/B testing and financial modeling, we fine-tuned the program so that both customers and the company won.

Once the test showed strong results, we scaled it to millions of users and automated the process.

The Impact

• 🚀Millions of extra orders placed.
• 💰Hundreds of thousands of customers now return regularly.
• 📈Profitable growth—without relying on heavy discounts.

This loyalty system is now a key revenue driver, proving that smart incentives work better than mass discounts.