DATAINSIGHTSMADESIMPLE
Transform your raw data into powerful user experiences—boosting subscriptions, loyalty and long-term revenue.
Who We Are
We are a data and product consultancy that covers the entire spectrum of your needs—from strategy and infrastructure to analytics, experimentation, and execution. By combining deep technical expertise with a laser focus on user engagement, we create data-driven solutions that truly move the needle for your business.
Marshall Postle-Floyd
Co-Founder & Data Science Director
A data and analytics leader with a passion for exploring and extracting insights from data. At Intercom, Deliveroo, The Telegraph, and NowTV, he has built and scaled high-impact data solutions, driving millions in revenue.
At Intercom, Marshall has championed the experimentation culture allowing the business to make better, data-driven decisions.
At Deliveroo, he redesigned the loyalty strategy, driving millions of pounds in incremental value, and built a customer segmentation model, optimizing marketing spend and increasing retention.
At The Telegraph, he developed a multi-year planning and forecasting tool, improving subscriber retention and pricing strategy, leading to sustained revenue growth.
Ángela Castillo-Gill
Co-Founder & Product Director
A product and data leader with a track record of turning AI and analytics into business growth. At Intercom and Deliveroo, she has built and scaled high-impact data products, driving millions in revenue.
At Intercom, Ángela developed AI-powered analytics for Customer Service leaders, providing insights that helped teams optimize customer satisfaction at scale.
At Deliveroo, she was the founding data scientist for the advertising platform, building it from the ground up and generating significant revenue within weeks. She also launched Challenges, a multi-million-pound customer retention program that became a core growth engine.
Our Services
Data Strategy & Roadmapping
We align your data initiatives with real business goals, focusing on high-impact opportunities in subscriptions, loyalty, and gamification.
- Assess current data maturity and outline quick wins
- Map out a flexible, long-term data roadmap
- Define metrics like ROI, incrementality, and payback periods
Product Optimization & Growth
We integrate data insights directly into product design, focusing on user satisfaction and sustained revenue.
- Optimize subscription flows and pricing to boost conversions
- Apply gamification and loyalty strategies for deeper engagement
- Prioritize product features based on measurable business impact
Predictive Models & Personalization
We help you forecast behavior, reduce churn, and tailor experiences for each user.
- Advanced machine learning to spot trends and patterns
- Targeted offers and content to drive loyalty
- Ongoing model refinement for consistent lifts in key metrics
Data Engineering & Infrastructure
We build secure, scalable systems so your data flows reliably—powering every insight and product upgrade.
- Set up robust pipelines for real-time analytics
- Optimize storage and access for performance
- Ensure seamless integration with third-party tools
Analytics & Experimentation
We transform data into actionable insights, then validate every improvement through A/B tests and controlled studies.
- Develop dashboards tracking engagement, retention, and revenue
- Run experiments to confirm incremental gains
- Provide clear, concise reporting for fast decision-making
Training & Enablement
We equip your team to own and grow your data efforts, long after our engagement.
- Workshops on analytics, experimentation, and data tools
- Best practices for operationalizing insights quickly
- Ongoing support to maintain momentum
Why Work With Us
Comprehensive Approach
From data pipelines to predictive models to product tweaks, we handle every step so nothing slips through the cracks.
Product-Centric Thinking
We don't stop at analysis—we apply it to real-world product strategies for subscriptions, loyalty, and beyond.
Experimentation & ROI
We measure results with rigorous methods like A/B testing, incrementality analysis, and ROI tracking—showing what truly works.
Collaboration & Transparency
We act as an extension of your team, sharing knowledge and processes so you stay in control.
Security & Compliance
Our solutions prioritize data privacy and comply with regulations like GDPR and CCPA.
Fast, Measurable Impact
Our agile delivery approach means you see value quickly, and we iterate based on hard data and user feedback.
Case Studies
Explore how we've helped companies boost subscription rates, design loyalty programs, and fine-tune gamified experiences. You'll learn how we leverage data, experimentation, and A/B testing to drive measurable results and lasting behavior change.
What Our Clients Say
Frequently Asked Questions
Find answers to common questions about our data consultancy services and how we can help your business.
Book a Free Consultation
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